X-Acto has a legacy and brand association through it's existing products. Our challenge was to translate those elements into their first line of branded office products.
Completed With: X-Acto & Big Red Rooster
Role: Strategy, Conceptualization, CAD, Rendering
X-Acto decided to fully develop two lines targeted towards different markets. One would be office oriented, the other would be home/youth oriented. This division was to be tested and streamlined in research, but response was positive to proceed with both lines in the marketplace.